This poster developed from an assignment in which we deconstructed and transformed an everyday ad. My concept was pollution – the message is mixed, from far away, you're enticed by the colorful, fun nature of the work and up close you see it for what it really is. Through the formation of the typography, you see the ability society has to control the pollution and you see the struggle through the use of imagery and content.

American Advertising Federation – Silver ADDY Award